It's a slice of Amethyst, shaped to resemble a stylized bear, along with some beads on a cord. I was drawn to it immediately, and when I saw it had been marked down from $50 to $10, I was sold. I love Amethyst, and the pendant reminds me of my grandma, who loves bears.
The stylization used here is clearly intended to be reminiscent of Native American depictions of the bear. Bears were bringers of medicine, healing, and food, and it seems appropriate to associate them here with Amethyst, given the stone's propensity for healing. That being said, I need to do a lot more research before I try any deeper explanation of the bear's significance - most of the online sources immediately available come across as rather disreputable, and certainly not authored by First Nations people.